Secondary Skills

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Secondary Skills

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Contact

The Ability To Group Products

The Ability To Group Products

The Ability To Group Products

In 2023, Thrasio invited me to join their User Experience team to help design their first customer-facing product for affiliates. Thrasio, an e-commerce company with a portfolio of over 300 products, specializes in selling on Amazon’s platform, offering a unique opportunity to shape a high-impact flagship product.

Doubled the platform users

Yearly

Doubled the platform

Yearly

10,000

new affiliates to the platform

at the beginning of 2024

Helped contributed over

Annually

$100M

to companies annual revenue

Improved satisfaction rating

Single ease question (SEG)

Improved satisfaction rating

Single ease question (SEG)

+3.0 points

Before

3/7

After

6/7

Introduction

Introduction

ME@MyGNFR is a native iOS and Android e-commerce application, supported by a responsive desktop experience, that enables associates to order and track essential items needed for their departments (e.g., restocking toilet paper for bathrooms). The product was designed within a six-month timeline.


To ensure the solution met the needs of its users, I conducted interviews with 10 associates across two Walmart Supercenters. Over the course of two days, I worked closely with store managers and upper management to identify challenges in the ordering and tracking process. These insights guided the development of features to streamline operations and enhance the user experience for associates.

ME@MyGNFR is a native iOS and Android e-commerce application, supported by a responsive desktop experience, that enables associates to order and track essential items needed for their departments (e.g., restocking toilet paper for bathrooms). The product was designed within a six-month timeline.


To ensure the solution met the needs of its users, I conducted interviews with 10 associates across two Walmart Supercenters. Over the course of two days, I worked closely with store managers and upper management to identify challenges in the ordering and tracking process. These insights guided the development of features to streamline operations and enhance the user experience for associates.

ME@MyGNFR is a native iOS and Android e-commerce application, supported by a responsive desktop experience, that enables associates to order and track essential items needed for their departments (e.g., restocking toilet paper for bathrooms). The product was designed within a six-month timeline.


To ensure the solution met the needs of its users, I conducted interviews with 10 associates across two Walmart Supercenters. Over the course of two days, I worked closely with store managers and upper management to identify challenges in the ordering and tracking process. These insights guided the development of features to streamline operations and enhance the user experience for associates.

Persona

Persona &

User Journey Map

Mia Harper

"I want to spend more time creating engaging content and less time searching for products or chasing data—I need a platform that makes affiliate marketing seamless."

About

Age: 29
Job Title: Mid-Tier Influencer and Affiliate Marketer
Location: Austin, TX
Education: Bachelor’s degree in Marketing
Experience: 5 years as a social media influencer in lifestyle and home products

Goals

  • Complete daily tasks quickly and efficiently: Minimize delays to meet strict shipping deadlines.

  • Ensure safety compliance: Prevent accidents for himself and his team.

  • Reduce physical strain: Stay healthy despite long hours of physical labor.

  • Maintain job stability: Keep a good relationship with supervisors for long-term job security.

Frustrations

  • Complex or outdated software: Struggles with overly technical systems like inventory tracking on clunky UIs.

  • Equipment malfunctions: Downtime caused by mechanical failures affects productivity.

  • Fatigue from long shifts: Managing physical exhaustion, especially during peak seasons.

  • Poor communication: Inconsistent or unclear instructions from supervisors or managers.

  • Space in warehouse: Pressure to unload trucks, while know where space was available to material.

Motivations

  • Safety first: Jim wants to ensure no one gets hurt on the job.

  • Team spirit: He enjoys working with a reliable team that supports each other.

  • Satisfaction from efficiency: Getting tasks done ahead of time gives him pride.

  • Recognition: Positive feedback from supervisors is important to him.

  • Work-life balance: He wants to make it home in time for his kid’s baseball games and weekend family activities.

Problem

Problem

1

1

Request for Custom Product Grouping

Users Requesting for feature

Users often completed workflows months before promoting products. A common request from the feedback form was for the ability to "like" and create custom groups of products for better organization.

Users often completed workflows months before promoting products. A common request from the feedback form was for the ability to "like" and create custom groups of products for better organization.

2

Balancing Content and Scanability in Product Tiles

The majority of our user base is Spanish-speaking and found pictograms, icons, and color coding to be effective tools for navigating the platform. These elements provided guidance while a language translation feature was still in development.

2

Content and Scanability

The majority of our user base is Spanish-speaking and found pictograms, icons, and color coding to be effective tools for navigating the platform. These elements provided guidance while a language translation feature was still in development.

Solution

Solution

Landing Page Improvements

Landing Page Improvements

1

1

Adding Bookmark and Grouping Entry Point

Bookmark and Grouping

We added an entry point for the new bookmarking and grouping feature at the top right of product tiles. This placement aligns with a familiar UI pattern observed in indirect competitors, ensuring a seamless user experience.

We added an entry point for the new bookmarking and grouping feature at the top right of product tiles. This placement aligns with a familiar UI pattern observed in indirect competitors, ensuring a seamless user experience.

2

Enhanced Filters with Icons & Functionality

We improved the filter by adding iconography consistent with the new product tiles, increasing familiarity for users. Additionally, we introduced an expand-and-collapse feature, allowing users to fully immerse themselves in their workflow experience when needed.

2

Enhanced Icons & Functionality

We improved the filter by adding iconography consistent with the new product tiles, increasing familiarity for users. Additionally, we introduced an expand-and-collapse feature, allowing users to fully immerse themselves in their workflow experience when needed.

2

2

Reorganizing Product Content with Dynamic Tiles

Reorganizing Product Content

To reorganize product content within its clickable container, we retained key elements such as the product title, rating, price, Amazon tag, category, and variations. To condense less critical information, we introduced dynamic tiles overlaying the image. These tiles include tooltips and iconography, allowing users to hover for context without cluttering the design.

To reorganize product content within its clickable container, we retained key elements such as the product title, rating, price, Amazon tag, category, and variations. To condense less critical information, we introduced dynamic tiles overlaying the image. These tiles include tooltips and iconography, allowing users to hover for context without cluttering the design.

Short cut modal

Short cut modal

1

1

Seamless Group Creation with Bottom Sheet Design

Seamless Workflow

To avoid disrupting influencer and platform users’ workflows, we introduced a bottom sheet feature. This allows users to create and select groups effortlessly, enabling them to add favorite products without interrupting their workflow.

To avoid disrupting influencer and platform users’ workflows, we introduced a bottom sheet feature. This allows users to create and select groups effortlessly, enabling them to add favorite products without interrupting their workflow.

2

Supporting Shared and Private Lists for Platform Users

Platform users, unlike influencers, often work within larger organizations (e.g., BuzzFeed) and have multiple logins. To accommodate their needs, we added the ability to create shared company lists for collaborative work, as well as private lists for individual projects related to their roles.

2

Shared and Private Lists

Platform users, unlike influencers, often work within larger organizations (e.g., BuzzFeed) and have multiple logins. To accommodate their needs, we added the ability to create shared company lists for collaborative work, as well as private lists for individual projects related to their roles.

Liked Products Grouping

Liked Products Grouping

1

1

Image-Focused Design

Image-Focused Design

Interviews revealed that influencers and platform affiliates primarily use images to scan and navigate quickly. To support this behavior, we designed the page displaying user groups to be image-focused, with product photos as the primary visual element. This reduced the time users needed to locate the correct product group.

Interviews revealed that influencers and platform affiliates primarily use images to scan and navigate quickly. To support this behavior, we designed the page displaying user groups to be image-focused, with product photos as the primary visual element. This reduced the time users needed to locate the correct product group.

2

Adding Key Information

To help users confirm they are selecting the correct group of products, we added the group name in large, prominent text. Additionally, users can now name and curate their own product groups using the platform's features, enhancing customization and usability.

2

Key Information for Groups

To help users confirm they are selecting the correct group of products, we added the group name in large, prominent text. Additionally, users can now name and curate their own product groups using the platform's features, enhancing customization and usability.

1

Prioritizing Products with Active Deals

Prioritizing Active Deals

When users land on a group to build content around, we prioritize displaying products with active deals at the top. Since these items drive the most clicks, this dynamic arrangement adjusts based on the products selected and upcoming deals. This approach reduces the user’s effort in sorting through products they already favor.

When users land on a group to build content around, we prioritize displaying products with active deals at the top. Since these items drive the most clicks, this dynamic arrangement adjusts based on the products selected and upcoming deals. This approach reduces the user’s effort in sorting through products they already favor.

2

Managing Bookmarked Products

Users can manage their bookmarked products by scrolling down to the "All Products" section. Here, influencers and platform affiliates can easily edit the products displayed in their curated groups, offering flexibility and control over their selections.

2

Managing Bookmarks

Users can manage their bookmarked products by scrolling down to the "All Products" section. Here, influencers and platform affiliates can easily edit the products displayed in their curated groups, offering flexibility and control over their selections.

Ensuring Seamless

Device Experiences

As a responsive web-based product, this platform includes both desktop and mobile versions. Since influencers and platform affiliates primarily work on desktop, the focus was on creating a smooth and cohesive experience across both device ecosystems to support their workflows effectively.

Reflection

Reflection

One major challenge in developing this product was managing the abundance of product information without the ability to display it on a dedicated Product Detail Page (PDP). Instead, clicking on a product tile redirects users to the ASIN’s PDP on Amazon. Additionally, the tight timeline from ideation to development constrained our ability to fully explore and design an ideal user experience.

See Central Bank Project

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Kyle Mattson. Product and user experience designer, Austin Texas © 2024

Kyle Mattson. Product and user experience designer, Austin Texas © 2024

Doubled the platform users

Yearly

10,000

new affiliates to the platform

at the beginning of 2024

Helped contributed over

Annually

$100M

to companies annual revenue

Improved satisfaction rating

Single ease question (SEG)

+3.0 points

Before

3/7

After

6/7